Every business owner should be looking for ways to maximize their profit. Some easy ways to save money are to utilize free resources and programs. Google has an endless amount of products, and a lot of them are free. These can help cut the costs of many programs you might be overpaying for.
Here are 9 free Google business products that every business should be using:
If you've ever wanted to learn more about the customers that visit your app or website, Google Analytics is the program for you. It gives you free tools to analyze data, all in one place. It was also built to be compatible with other Google advertising and publishing products so you can reach the right customers.
There is also a feature to be able to process and share data and create sharable reports if you have other business partners. You can also connect different systems that measure CRM and points of sale to create reports related to that data.
Google Analytics overall is a great program to help you figure out what is working and what is not. As a business owner, it's important to be flexible and be looking for ways to improve. Google Analytics is going to become your best friend.
Google My Business
Google My Business is the ultimate all-in-one tool for business owners to use to manage their online presence across Google, including the search engine and Google maps.
This is where you have all the important information about your business, such as business name, address, website, contact information, operating hours and anything else that you want your customers to have access to.
You can also use this platform to read and respond to reviews left by your customers. According to Google, Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.
Google My Business also has the ability to view insights on how customers are searching for your business on Google. In addition to the desktop view, you can download the Google My Business app for portable viewing.
Google Drive is great for collaborative work and document sharing. Within Google Drive is Google Docs, Google Sheets, Google Slides and Google Forms. These programs don't require any installation or a certain type of computer to use. As long as you have a Google account you can use them.
All of the Google Drive products can be accessed on a variety of platforms like computers, tablets and smartphones.
Google Docs is great for any regular documents. They have templates you can use, similar to Microsoft Word or Pages. What's great about Google Docs is you can have multiple people working on the document at once and it gets updated real time.
Google Sheets is an amazing program for making detailed spreadsheets. This makes this the perfect tool for business owners to keep track of expenses and other important business-related data. They offer templates to help start the perfect document for you.
If you have documents that were previously made on Excel, Google Sheets offers an extension that allows you to convert them to Google Sheets and vice versa.
Google Slides is a very versatile presentation program. They have free templates for anything from portfolios to pitches. In addition, you can choose from their hundreds of fonts, themes, and animations.
Google Forms is unique in the sense that you can get really creative with its uses. You can manage even registrations, release a poll, and collect email addresses for a newsletter. Google Forms are very easy to share and the recipients don't need an account to fill them out.
Blogger is a program that was developed by Google that lets you build and publish a website. Websites are important for business to stay relevant in the market and be an extension of their brand. There is really no reason that you should be spending thousands of dollars on building a website when there are free, all-in-one platforms like Blogger.
This program lets you choose from a huge selection of templates, layouts and background images that fit your brand identity. You can even get your website domain through Blogger by using their free ones or purchasing a custom one.
Google Adsense will be automatically set up when you make your website through Blogger. Not only that, but Google Analytics is also linked through here, making it easy to track your business data.
Once you create a website for your business, you can decide if you want to monetize it. This means you can make money off of Google Ads that are strategically placed throughout your website. A lot of business owners and bloggers who work full-time use this as passive income.
What's great about Google Adsense is the ads are going to be specifically targeted to the customers who view your website. This means they won't be seeing any unrelated content, thus making your website look messy.
Google Adsense is going to be the program that you control all of this from. This is where you custom make the ads and decide where they should be placed. It's free to start and can easily become a great source of income.
Surprisingly, Google Alerts as not as well known as other Google Products. This tool is used to be able to track news, keywords, google searches and more. Business owners can take advantage of this by keeping up to date on industry news, competitors and see when people search for your business on Google.
You can set up when you want the alerts and the types of sources you want to monitor. For businesses that have an international presence, you can also track in what countries and regions people are performing these searches.
Google Trends is another great tracking tool for business owners to take advantage of. You can use this to see what searches are trending on Google at any given moment. Or, you can search a specific word or phrase and see how often the word was searched over a period of time. It gives you region-specific information and the top locations that searched for the word.